The real customer centric CRM

Track leads, close opportunities 
and get accurate forecasts.

Sell Faster

Modern User Interface

An intuitive user interface designed for sales. A Dashboard for a better overview of the sales activities. Useful tips and best practices to configure and deploy your CRM.

Reduce data entry

Get leads automatically created from emails, VoIP calls. Send quotes in just a few clicks, manage your pipeline with drag & drop, etc.


Sell on the road with Odoo’s mobile user interface, working even if you don’t have an internet connection.


Leads Nurturing

Create campaigns to automatically send emails tailored to the lead segment and activities of the lead.

Live Chat

Activate Odoo Live Chat on your website to talk to your visitors and convert them into leads. Define rules for key countries or pages.

Lead Scoring

Score your leads based on explicit and implicit criteria (on pages viewed, localisation, time). Define different actions based on lead score and team assignation rules. Decide which total score deserves to be converted into an opportunity.


Get proposition of leads to merge when converting a lead into an opportunity. Create contacts automatically based on leads.

Import Leads

Easily import prospects files with Odoo’s column matching tool.

Assignation Rules

Define your own rules to assign leads to the right sales team or sales person based on quotas and segments.

Online Acquisition

Get more than 30 marketing apps to boost leads acquisition from your website: Search Engine Optimization tool, SEA, form builders, etc.


Optimise leads acquisition with Odoo’s five call-to-actions and the a/b testing tool.

URL Trackers

Track the source of the leads using UTM trackers in all your marketing campaigns.


Activities and calls management

Organize sequence of activities per opportunity. Schedule activities. Log every activity immediately in the opportunity’s chatter with predefined actions. Track, log and analyse the activities of your team.

Plan Next Actions

Plan next actions and schedule your daily work based on most important opportunities and tasks.

Pipeline management

Get a clear overview of the opportunity pipeline. Work faster with the drag & drop interface. Set up specific stages for each sales team. Possibility to create sub-stages to better organize the processes. Automatic archiving of lost opportunities. Manual archiving of other opportunities. Lost is no longer a stage but a separate field, enabling more powerful analysis of pipeline – e.g. Lost ratio per stage.

Log Calls

Log calls or trigger VoIP calls in just a few clicks. Odoo proposes to automatically reschedule the next action after the call.

Customize stages

Customize your pipeline by adding description on stages.

Lost reasons

Analyze lost reasons on your opportunities to improve your sales effectiveness.

Schedule Meetings

Schedule meetings from the opportunity of customer. Sync with mobile phones and Google calendar.

Revised configuration options

Activate leads if needed.


Address Book

Get a clear address book shared amongst your sales persons.


Have multiple addresses and contacts for a single company.

Customer Preferences

Set customer preferences easily: language, delivery methods, financial data, etc.

Full History

Get the full history of activities attached to any customer: opportunities, orders, invoices, total due, etc.

Efficient Communication


Create a dial queue on customers or opportunities, call from the browser automatically or manually. Log calls automatically, open the customer form, automate next actions, etc. Reschedule or send email for failed calls. An auto pop-up is generated for receiving calls. Integrated with Asterisk v13.2 VOIP server.

Custom Alerts

Follow key opportunities in just a click and get alerts based on relevant activities.

Emails Templates

Create template of emails for most common communications with your customers or opportunities.

Email Gateways

Get all your email communications automatically attached to the right opportunity. Create new leads automatically based on incoming emails.



Use predefined dashboards or build your own with the advanced reporting engine. Share filters with the team.

Leads Analysis

Get statistics about your sources of leads to evaluate the ROI of your marketing campaigns.

Opportunities Analysis

Analyse your opportunities pipeline with advanced filters, grouping, drill down, etc.



Convert opportunities into quotes in just a few clicks. Get a complete overview of the customer history


Get product availabilities information right into the quotation. Trigger delivery orders and check delivery status from the order

Powerful API

Make Odoo CRM do pretty much anything with the API: connect other software, automate lead creation, etc.

Google Docs

Use the Google Docs integration to link any document to your opportunities: qualification forms, advanced pricing tables.

All sales channel

Integrate all your sales channel: online sales, inside sales and in store.

Marketing Apps

Boost leads acquisition and nurturing with Odoo’s marketing.